Pepsi connects to social media via Social Vending machine, a device through which you can send beverage gifts (from Pepsi, obviously) to friends.

Equipped with touch-screen interface, the Social Vending machine allows you to buy, gift or redeem a drink, or connect to the Pepsi Refresh Project. By choosing the “gift” option, you are required to choose a drink and input your friend’s phone number, along with an optional video message. They will receive your message with an attached code which permits them to “redeem the gift” at another Social Vending device. If you feel particularly charitable one day, you can also send a drink to a stranger, through the “random acts of refreshment” feature (catchy name).