An interesting campaign in Russia… You have to do 30 sit-ups to get a ticket for access to Subway!
Are you using the subway every day? Great news! Well, you can not buy tickets, than through sport. You work, you get the ticket without paying!
It seems that the campaign is a success, many people have joined the „game” and earned their ticket doing 30 squats! Would you do that?
To get people in the Olympic spirit, for the upcoming 2014 Winter Olympics in Russia, Moscow city officials have set up Olympic logo-marked vending machines gives out free subway tickets to commuters who are willing to do 30 squats.