Google recently announced the implementation of new options for targeting AdWords mobile ads type on mobile terminals with full Internet browsers such as iPhone.
New targeting options for AdWords mobile ads
Using this option, customers can target certain handsets or telephone operators. This function will achieve a particular public, with a message focused on a specific operator or a mobile terminal. The initiative includes the development of optimized pages for a phone, partnerships with some operators, or mobile applications created for a specific platform.
New targeting options for AdWords mobile ads
For example, if a company sells iPhone components, you can use the targeting system on the terminal, to be sure that Android phone users will not see ads. This is an extra point for improving the relevance of advertising on the web.
Source: AdWords.blogspot.com
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