Google made its entry into “premier league” of advertisers, the Super Bowl, with a spot for the company paid around five million dollars.
Google paid $ 5 million for an ad during Super Bowl
A minute spot aired during the Super Google Bowl is the greatest effort to promote the media traditional for a company that gained notoriety by online exposure and recommendations people.
Missing “Parisian Love”, which dramatizes a virtual love story between several instruments search engine, was aired in the last part of the match and lasted one minute.
As one of the biggest sports events audience, the Super Bowl is an opportunity for advertisers to reach commercial messages in a very large public, a single action.
But many analysts argue that Google’s decision to be visible during the Super Bowl is a response to competition threat, Especially Microsoft, which launched Bing engine.
As experts in communication, Google’s first league start of advertising was a success, indicating that the test was the assessed ad aired during the event.
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